Affordances is a concept that come from ecological psychology area. It is about the behavior possibilities provided to people by the environment in stead of the nature of things. Affordances is a technical term. It is a relationship between object and the person and what person can do with the object. Beside, it describes a process that happened between environment and individuals. In the late 1980s Norman(1988) suggested that affordances be taken advantage of in design. “The value of a well-designed object is when it has such a rich set of affordances that people who use it can do things with it that the designer never imagined.”(Norman)

There are some examples of affordances of an iPad.

List of the affordances of an iPad:

Taking and storing digital images



Drawing pictures

Showing and display

Info gathering

Watching TV program

Playing game


Listening music



Interaction Design Foundation. 2015. Affordances [Online]. pp1-6 Available: http://bit.ly/1Mhi6W5 [Accessed 21 Nov. 2015].
Interaction Design Foundation. 2011. Affordances [Online]. Available: https://www.youtube.com/watch?v=NK1Zb_5VxuM [Accessed 21 Nov. 2015].



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