WEEK2-Design Thinking

‘Design thinking is an essential tool for simplifying and humanizing.’ By Jon Kolko.

World is changing, everything is changing. There are a large number of problem exist in the world and people need to face and solve them. Design thinking can help people to tackle problems no matter what type of problem is.

Design thinking is a method as a response to the increasing complexity of modern technology and modern business. A set of principles collectively known as design thinking—empathy with users, a discipline of prototyping, and tolerance for failure chief among them—is the best tool we have for creating those kinds of interactions and developing a responsive, flexible organizational culture.

Design thinking is help people to focus on what user’s need and want. Design thinking can be used to make physical objects, and is increasingly being applied to complex, intangible issues, such as how a customer experiences a service. Design thinking successfully help people to tackle problems.

What are the key principles?

1.Focus on user’s experiences, especially their emotional ones.

It’s about focusing on user’s need, building empathy with users and nderstanding the context and culture.

2.Use prototypes to explore potential solutions.

Generally, you will see many types of prototypes in offices or meeting rooms. They may be digital, physical, or diagrammatic, but in all cases they are a way to communicate ideas. The act of prototyping can transform an idea into something truly valuable. And Michael Schrage stated that “Prototyping is probably the single most pragmatic behavior the innovative firm can practice.”

3.Tolerate failure.

A design culture is nurturing. It doesn’t encourage failure, but the iterative nature of the design process recognizes that it’s rare to get things right the first time.

4.Exhibit thoughtful restraint.

Many products built on an emotional value proposition are simpler than competitors’ offerings. This restraint grows out of deliberate decisions about what the product should do and, just as important, what it should not do.

Examples of criticism of Design Thinking:


Why Design Thinking Won’t Save You


Kolko, J., 2015. Design Thinking Comes of Age. [online] Available at: <http://bit.ly/1LcbZTG&gt; [Accessed 5 September 2015]

The video What is Design Thinking?: http://bit.ly/1OR6KeE



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